Selected Work
A selection of strategic marketing and communications projects focused on brand development, campaign strategy, and audience engagement.
Developed and presented a full campaign strategy for Cincinnati Parks Foundation focused on increasing community engagement, strengthening brand positioning, and driving long-term visibility. The final plan includes audience analysis, strategic messaging, and multi-channel recommendations aligned with the organization’s goals.
Developed and presented a strategic collaboration between Electronic Arts and Mattel, proposing a Sims 4 x Barbie partnership designed to expand audience reach and cultural relevance. The project included a full presentation and live role-play simulating a corporate buyer-seller negotiation.
Created a fully developed concept brand, including a live website designed to simulate a real e-commerce experience. The project focused on brand positioning, user experience, and projected performance insights through data modeling.